Horizontal
Use the horizontal lockup by default.
01 The brand essence
ProPerX Alliance brings professionals together under one membership: shared standards, verified credentials, and the support to keep growing. The identity should feel the same: dependable, forward-moving, and connected.
- Promise
- Stronger standards, together.
- Personality
- Credible · Supportive · Progressive · Clear
- Looks like
- Navy and blue, a touch of green, open white space.
- Never
- Corporate jargon, clutter, or exclusivity.
02 Logo
The logo is fixed artwork. Use the files as supplied and choose the version that fits the space and the background.
Variations
Stacked
Switch to stacked when width is constrained: social profiles, narrow footers, signage.
Logomark
Use the logomark alone only where the brand is established or space is too small for legible text.
Reversed and single-color
White on navy
White on green
Navy on white
On navy
On forest
On black
- On a color background, use a solid white knockout.
- Where only one ink is available, use solid navy.
- Never mix gradient and flat parts.
Common mistakes
- Don't stretch or distort
- Don't place on low contrast
- Don't recolor the logo
- Don't rotate or tilt
- Don't fade or wash out
- Don't retypeset the wordmark
03 Color palette
Core brand
- Primary
Alliance Navy
#163C6DHeadlines, text, and dark backgrounds.
- Secondary
ProPerX Green
#5F912ESupporting accents, rules, and panels.
- Accent
Alliance Gold
#C5A42BLogo, dividers, badges, and print details.
Accent colors
Signal Yellow
#F5C02EButtons, navy text only.
Blue
#1468B1Logo and links.
Sky
#199FF2Logo gradient.
Lime
#B5D839Logo gradient.
Silver
#C0C0C0Logo star only.
Neutrals
Ink
#0E0F12Body text.
Slate
#5B6472Secondary text.
Paper
#F6F7F9Cards and panels.
Blue tint
#E8F1FAPage backgrounds.
04 Typography
Montserrat
Headings. Weights 600 and 700.
Geist
Paragraphs and interface text. Weights 400 and 500.
Geist Mono
Labels, codes, and metadata.
0123456789
Bricolage Grotesque. Numbers, figures, page numbers.
All four typefaces are free on Google Fonts.
Stronger, together
Membership, made simple
Credentials, licensing, and support
Track your licenses, store your documents, and download your membership certificate, all in one place.
Join the alliance
05 Voice and tone
We sound like an experienced colleague, not a sales desk.
Clear over clever.
Helpful over hype.
We are
- Plain-spoken
- Supportive
- Precise
- Inclusive
We're not
- Jargon-heavy
- Pushy
- Vague
- Exclusive
“Your license renews on May 12. Upload the new certificate and we'll update your record.”
“Unlock best-in-class synergies and supercharge your professional journey today!”
06 Hosted files
These addresses stay the same when a file is updated, so systems that load a logo by URL keep working.
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ProPerX Alliance logo for phone displays
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SHN logo for phone displays